Iterative new brand image LOGIANT opens a new chapter in brand vision!

Since its inception, Ant Robotics has always adhered to the "Ant" brand spirit of daring to fight, daring to take risks, and being good at innovation, and has grown rapidly on the track of smart logistics and intelligent manufacturing. After more than 8 years of technological iteration, the product performance of Ant Robot has continuously improved, the solution continues to lead, and the application scenarios are deeply covered.

Standing at the forefront of the times, Ant Robot has entered a new stage. We have decided to iterate a brand new image "LOGIANT" and create a new "Ant" that keeps up with the times!

The new brand has adopted the combination of "LOGIANT+蚂蚁机器人" in both Chinese and English, subverting the previous brand image. The English brand has been replaced with LOGIANT, and the core "T" has been refined as a super brand; The brand color of Passionate Orange is combined with black and white theme elements to release new vitality and enthusiasm.

LOGIANT is a combination of logistics, GIANT, and ANT, representing the vision of Ant Robotics to become a giant in the field of smart logistics, and carrying the development mission of LOGIANT to create indoor and outdoor full scene smart logistics.

Transforming A in LOGIANT implies that Ant Robot is always innovating and transforming its intelligence around mobile robots, striving for excellence and excellence.

Using ant antennae as carriers, combined with the letter T, we create a super symbol for ant robots, resembling arrows in two directions, reflecting precise positioning in multiple directions. The symbol is integrated into the overall logo, conveying the concept of exploring the future with ant antennae. The supersymbol among them is a transformation of π, representing the infinite possibilities that ant robots can create in the future.

The brand upgrade of LOGIANT is not only about the visual rejuvenation of the brand, but also the determination to combine the core value of the brand with products, technology, and services, and provide customers with high-quality services with professional, innovative, and leading brand connotations.

What has changed is the brand image, and what remains unchanged is the diligent, united, intelligent, and fearless "ant" spirit.LOGIANT will continue to take the brand as the cornerstone, technology as the direction, and service as the guarantee. In the new journey, it will build a moat of technological, product, and service advantages, empowering more enterprises with intelligent logistics.